Marketing and strategies that work for med spa owners.
We partner with a select group of practices at a time.
As a med spa owner, I've tried it all. If you're like me, you were trained to care for patients, not to run ad campaigns or build a sales process.
So you start exploring your options. You google "med spa marketing" and now you're looking at a hundred agencies, all promising results and a clear path to success. They all sound the same. Most of them have never run a med spa.
Every agency claims it can fill your schedule. Very few can show you how, or explain what your money is actually doing.
You get invoices and dashboards, but no straight answer to the only question that matters: are new patients booking?
You built your practice on trust and results. Your marketing partner should be held to the same standard.
"I was burned, and wasted well over $100k, by two major names in this space. That's why I started The Beach Club."
The Beach Club is an honest, straightforward marketing and consulting agency for med spa owners, built by a med spa owner. The strategies we use come from running a real practice, with real patients and a real payroll.
Ashley Schuman, FNP-C · Founder, The Beach Club & Beach Medical Aesthetics
We're looking for the right fit. Our best partnerships come from owners who are ready to grow and willing to do the work to build and run a seven-figure med spa.
Google and Meta campaigns built around the treatments that drive your revenue.
A fast, elegant site written for patients and built to book.
Bring patients back on schedule, and keep your memberships full.
Show up first when someone nearby searches for what you offer.
More five-star reviews, and a plan for responding to every one.
Rank on Google and get recommended by AI assistants like ChatGPT.
Content your team can actually create, with a strategy behind every post.
Are we a good fit? Are you a good fit? We'll dive into your practice and understand your focus and needs.
We'll deliver a plan with clear goals and the strategies we'll use to reach them.
Once you decide to move forward, we get to work, and you'll always know what's happening and why.
Packages are built around the services your practice needs. We'll recommend the right mix during your consultation.
Start with a complimentary consultation. If we're not the right partner for you, we'll tell you.
Book A ConsultationEvery service we offer is one we rely on in our own practice. We know which treatments drive revenue, what patients search for, and what it takes to turn a click into a booked appointment.
We don't sell services one at a time and hope they add up. Your package is built around your goals, so every channel supports the others.
Google and Meta campaigns built around your highest-value treatments, from injectables and lasers to memberships. We measure success in booked consultations, not clicks.
Your website is your front desk after hours. We design elegant, fast sites written for patients, with booking a single tap away.
Your existing patients are your most valuable audience. We keep them coming back on the right schedule for their treatments.
For most patients, your Google listing is the first impression. We keep it complete, active and ahead of the practice down the street.
Patients choose providers they trust. We build a steady stream of reviews from happy patients and help you handle the hard ones with grace.
Patients now ask Google and AI assistants like ChatGPT where to go. We make sure your practice is the answer in both places.
Social media works when it has a plan behind it. We give you a strategy and a calendar your team can execute in the time you actually have.
Your package depends on the services you need. We'll build it with you after your consultation.
Marketing brings patients in the door. Operations decide whether your practice can grow without burning you out. We help clinician-owners build the business behind the practice.
You won't get theory or a binder of templates. You'll get the decisions, systems and habits that work inside a real practice.
Clear goals for revenue, patient volume and the treatments you want to be known for, with a realistic path to reach them.
A menu that's profitable, easy for patients to understand and positioned for the clients you want to attract.
Programs that keep patients loyal and make your monthly revenue more predictable.
When to hire, who to hire and how to build a team that shares your standards, from injectors to the front desk.
From the first call to the rebooking, every step that turns an inquiry into a lifelong patient.
The handful of numbers that tell you how your practice is really doing, and what to do when they move.
Consulting works best for owners who want to grow, will make hard decisions and will put in the work between meetings. If that's you, let's talk.
The Beach Club was founded by Ashley Schuman, FNP-C, owner of Beach Medical Aesthetics in Wilmington and Leland, North Carolina.
"An honest and straightforward marketing and consulting agency, built by a med spa owner."
After practicing medicine for more than ten years, I followed my passion into aesthetic medicine and opened Beach Medical Aesthetics in 2021. I put my heart into building that practice and the team behind it.
Like most owners, my background was medical, not marketing or operations. So I did what you do: I searched, compared and hired help. I tried it all.
I was burned by two major names in the med spa marketing space and wasted well over $100,000. Big promises, polished reports and very little to show for it.
That experience is why The Beach Club exists. We work with a select group of owners who are ready to grow, and we bring the same standards to their practices that I hold in my own.
Ashley Schuman, FNP-C
We tell you what's working and what isn't, every time.
Plain-language plans and reporting. No jargon, no smoke.
We only take on practices we believe we can help grow.
Our strategies come from running a real med spa, not a slide deck.
Book a complimentary consultation. We'll learn about your practice, and you'll learn about us.
Book A ConsultationThis first conversation goes both ways. We want to know if we're the right partner for you, and if you're the right fit for us.
Packages range from $1,500 to $5,000 per month depending on services.
We'll review your practice details and reach out to schedule your complimentary consultation.